ASEF will launch the publication the "Asia in the Eyes of Europe - Images of a Rising Giant" during a series of briefings in Paris, Brussels and Berlin to highlight the findings of the unique “Asia in the Eyes of Europe” research project. The briefings will be organised by ASEF in partnership with the French Institute of International Relations (ifri), the Brussels Institute of Contemporary Chinese Studies (BICCS) and the German Council on Foreign Relations (DGAP).

Taking place in Paris (18 June 2012), Brussels (19 June 2012), and Berlin (22 June 2012), the briefings will analyse the outcomes of the 18 month long study of media and public perceptions on 'Asia' in 8 EU member countries - namely Austria, Belgium, Denmark, France, Germany, Italy, Romania and the United Kingdom. This study has captured and analysed over 2,700 news items, interviewed over 100 top media professionals, and conducted a survey of over 6,000 respondents to develop a unique understanding of how Europeans perceive Asia. 

The briefings will also include a presentation from a mirror study examining how the EU is perceived in 10 countries across Asia, shining further light on the current state of Asia-EU relations in this era of economic uncertainty and shifting global power.                                                                                         

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